AI for Marketing: Mastering Tools, Strategies, and Ethics for the Future of Advertising | BSBC Courses

Course Name

AI for Marketing: Mastering Tools, Strategies, and Ethics for the Future of Advertising


Overview

In this cutting-edge course, you’ll learn how to leverage artificial intelligence (AI) to supercharge your marketing efforts. This course covers the full spectrum of AI-powered marketing strategies, from personalizing customer journeys to automating ad campaigns and ensuring ethical practices. Each module focuses on a key area of AI application in marketing, providing actionable insights, live demos, and hands-on practice with AI tools like ChatGPT, Google Ads Smart Bidding, Mutiny, Jasper, and more.
Whether you're new to AI or looking to enhance your skills, you’ll walk away with the knowledge to optimize campaigns, boost engagement, and drive conversions using AI while adhering to ethical data privacy and fairness standards.

Key Facts

Course Level

Entry Level

Course Duration:

Part Time: 3 Week

Course Delivery Method

Blended

Course Fees

£79.00

Location:

36, Campus Road
Lesterhills Science Park
Bradford BD7 1HR

Get in touch

For enquiries about this course please call us at 08000996062 or email to contactus@bsbcuk.co or simply Chat with us

HIGHLIGHTS

    • Discover the transformative power of AI in modern marketing strategies.

    • Hands-on experience with leading AI tools like ChatGPT, Jasper, Mutiny, and Smart Bidding.

    • Real-time campaign optimization, predictive analytics, and AI-powered personalization.

    • Ethical framework for AI usage including GDPR and CCPA compliance.

    • Learn from live demos, real-world case studies, and interactive modules.

    • Suitable for all skill levels—from beginners to experienced marketers.

Course Content

Course Title: AI for Marketing: Mastering Tools, Strategies, and Ethics for the Future of Advertising
Provider: BSBC
Format: Online with interactive modules and live demonstrations
Duration: Self-paced (Estimated 10–12 hours)
Modules Include:

  1. Understand AI Fundamentals

  2. Leverage AI Tools for Content Creation

  3. Automate Marketing Campaigns

  4. AI Video Creation Tools

  5. Mastering Social Media with AI

  6. Mastering SEO with AI

  7. Measure and Scale AI-Driven Campaigns

  8. Ethics in AI Marketing

  9. AI-Powered Personalization

  10. AI for Advertising

  11. Revolutionizing Customer Support with AI

This course is open to all individuals with a keen interest in marketing and technology. While no prior AI knowledge is required, it is recommended that participants:

  • Have basic digital literacy and familiarity with marketing concepts.

  • Are comfortable using online platforms and tools.

  • Possess a desire to learn how AI can be applied practically in a marketing context.

CAREERS AND EMPLOYABILITY

Is this course for you?

Open Days
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